Georgia's Top Instagram & YouTube Influencers: 40 Accounts to Follow

Georgia's rich culture and vibrant arts scene translate seamlessly onto social media. From Tbilisi-based content creators to internationally renowned musicians, there are dozens of Georgian accounts worth following. This guide brings together the standout Georgian artists, travel bloggers, gastronomy experts and outdoor enthusiasts active on Instagram and YouTube.

🎵 Georgian Music Artists

Georgia is on the UNESCO Intangible Cultural Heritage list for its polyphonic singing tradition. Contemporary Georgian artists drawing on these roots are gaining significant traction on international stages and social media alike.

• Tamara Gachechiladze — Eurovision 2017 representative for Georgia, a soprano celebrated for her powerful voice and emotional performances. Her "Keep the Faith" performance garnered millions of views. Instagram: @tamara_gachechiladze
• BZIKEBI — Georgia's most beloved folk-pop group, bringing traditional Georgian music into a modern sound with inventive arrangements and an energetic live show.
• Mariam Elieshvili — Eurovision 2018 representative with her upbeat "For You," an energetic pop performer with an active and growing social media presence.
• Nitsa Vekua — A distinctive jazz and soul vocalist performing on international stages; a regular name at the Tbilisi Jazz Festival.
• Dato Kenchiashvili — A pioneer of the Georgian hip-hop scene, crafting lyrical content that captures Georgian culture and street life in a modern rap idiom.

📸 Travel & Lifestyle Influencers

These accounts translate Georgia's visual richness onto social media and serve as excellent pre-trip discovery tools.

• @tbilisi_life — Stunning photography of Tbilisi's streets, historic architecture and everyday cultural moments, from the Fabrika district to Metekhi Church.
• @georgia.hidden — Undiscovered natural landscapes of Georgia: valleys, waterfalls and villages that the crowds haven't reached yet. A true explorer's account.
• @caucasus_explorer — Documenting the raw beauty of the Caucasus through challenging trekking routes, wilderness photography and campsite information. Essential for anyone planning to tackle the Greater Caucasus ridge.
• @batumi.vibes — The cosmopolitan beach life, nightlife, modern architecture and Black Sea sunshine of Batumi. Georgia's most dynamic coastal city in every frame.
• @georgia_food_tour — Authentic Georgian food tours from khinkali dumplings to chvishtari cornbread, churchkhela and the Georgian brunch culture. Every post reads like a restaurant or market guide.

🍷 Gastronomy & Wine Accounts

With an 8,000-year winemaking tradition, Georgia is attracting growing interest in gastronomic tourism — and its social media presence reflects that.

• @georgianwine.official — A comprehensive wine account covering Georgian wine culture, kvevri (clay vessel) winemaking, wine regions and the country's unique indigenous grape varieties.
• @kakheti_wines — Direct content from family winemakers in the Kakheti region: harvest scenes, Rkatsiteli and Saperavi grape varieties, and home winemaking videos.
• @tbilisi_food — A Tbilisi restaurant guide spanning hidden gems in the old town, modern Georgian bistros, street food and high-end Georgian cuisine.

🏔️ Hiking & Active Lifestyle

The most reliable digital guides for anyone planning to reach the summits of the Caucasus.

• @svaneti.adventures — Documenting Svaneti's unique mountain culture, medieval tower villages and demanding hiking routes. A complete portrait of Svaneti from Ushguli to Mestia.
• @georgia.trek — Georgia's most challenging trekking routes; detailed camping notes, route information and permit requirements for Kazbegi, the Chaukhi Pass and the remote areas of Tusheti.

💡 Best YouTube Channels for Georgia

Recommended channels for those who prefer to discover Georgia in video format:

• Georgia Travel Guide — Georgia travel videos with English and Turkish subtitles; city tours, budget planning and transport tips for a comprehensive trip-planning experience.
• Tbilisi Vlog — Daily life in Tbilisi, neighbourhood walk-throughs, price updates and practical information for long-stay visitors. Ideal for those considering a move or extended stay rather than a short trip.
• Georgian Cuisine — Step-by-step authentic Georgian recipes: khinkali, adjika sauce, pkhali salad and Georgian breads (shoti, tonis puri) in clear video format.

🔥 Popular Hashtags for Georgia

The most effective hashtags for discovering Georgia content on Instagram and TikTok, or boosting the reach of your own posts:

Why Follow Georgia on Social Media Before You Visit

Following these influencers and artists before your trip provides both practical information and inspiration. You can learn which restaurants are genuinely worth visiting, which trekking routes require technical equipment, and the ideal season for the wine regions — all from these accounts.

On the GeoTrail platform you can discover hotels, tours and activities across Georgia and book at the best prices. GeoTrail is the easiest way to turn the landscapes and experiences you discover on social media into real bookings.